New service
Feed optimization, automated
Your Shopping and catalog ad performance is only as good as the feed behind it. We run automated, rules-based processing on your product feed continuously — not just once at setup — so titles, availability, and pricing stay accurate and every pound of spend goes toward products that can actually convert.
We reply to every enquiry within one business day
What's included
What automated processing actually does
Title & Description Rules
Automated rules restructure product titles and descriptions to match how shoppers actually search — no manual rewrites every time your catalog changes.
Out-of-Stock Exclusion
Products that go out of stock or fall out of margin are automatically excluded from active campaigns, so spend never chases something you can't sell.
Feed Health Monitoring
Continuous monitoring flags disapprovals, missing attributes, and data quality issues before they quietly drain your Shopping performance.
Price & Margin Sync
Feed pricing stays synced with your actual product data, so bidding decisions reflect real margin — not a stale export from three weeks ago.
This runs alongside — not instead of — your Google Shopping or Meta catalog campaigns. It's built for accounts that already have a meaningful product range where manual feed upkeep has become the bottleneck. Not sure if that's you? Get a free audit and we'll tell you honestly.
FAQ
Common questions
Is this a replacement for Shopping or PMax management?
No — it's the layer underneath it. We still manage bidding and campaign strategy separately; feed optimization makes sure the product data feeding those campaigns is clean, current, and working in your favor.
Which platforms does this cover?
Google Merchant Center feeds for Shopping and PMax, and Meta catalog feeds for Advantage+ and dynamic ads. If you run both, we sync the rules across each.
Do I need a minimum catalog size?
It's most valuable once manual feed upkeep starts becoming a real time cost — typically catalogs of a few hundred SKUs or more, though we'll tell you honestly during your audit if it's overkill for your size.
Can I add this to an existing plan?
Yes. It sits alongside our ecommerce PPC management and is scoped per account based on catalog size and complexity — see pricing or request an audit for a specific quote.
Ready to stop fighting your feed?
Get a free audit of your current feed setup — we'll flag what's costing you impressions before you commit to anything.
Get a Free Audit