Free tool
How many leads would it take to hit your goal?
Tell us your revenue goal, close rate, and what a sale is worth — we'll show you the lead volume it takes to get there, then unlock the full breakdown.
⚬ Based on published industry benchmarks, not Likewise PPC's own client averageYour numbers
Takes about 30 seconds.
To hit your goal at your chosen close rate and sale value.
Unlock your full breakdown
- Sales needed per month, in full
- The most you can pay per lead before you lose money on the sale
- How that compares to typical industry cost-per-lead
Your full breakdown
Break-even cost per lead is calculated directly from the sale value and close rate you entered — it's the most you could pay per lead before that sale stops being profitable. Industry CPL benchmark ranges are adapted from published third-party benchmark reports (Google/Meta Ads industry data), converted to GBP and rounded for planning — not Likewise PPC's own client results.
This estimate is a planning guide based on published benchmark data, not a quote or a promise of results. For a number specific to your account, request a free audit.